The basics of copywriting formulas
Perhaps you’re looking for a copywriter to write a blog for you but you’re not sure about the best structure for it? As a copywriter, I’m very happy to offer my expertise and guide clients Read more

I'm a Chartered Environmentalist, Professional member of the Chartered Institute of Editing and Proofreading (CIEP), and Full member of the Institute of Sustainability and Environmental Professionals (ISEP, formerly IEMA)
"Calling James a proofreader does not do him full justice. To be sure, he attended to my highly specialized philosophy book with rare precision and sensitivity. Not only did he catch my errors, but he also made me sound better! I would prefer to call him a collaborator of unequalled expertise. Further, he completed his work ahead of schedule, and substantially lowered our agreed-upon fee as a result. I recommend him enthusiastically and unequivocally.”
— Dr. Bernard Freydberg, USA
“James has been a valuable contributor to our content output, bringing both technical expertise and a clear, engaging writing style. He consistently delivers high-quality work that aligns with our tone of voice, and he’s a pleasure to collaborate with. Very reliable and always open to feedback.”
— Isabel Jones, NES Fircroft
“I’m very happy with the quality of the work. As well as taking care of the nuts and bolts of the job, James challenges points in the manuscript that need further clarification, and spots narrative inconsistencies as part and parcel of his proofing service.”
— Chris Lomas, Senior Editor at Trigger Publishing
Perhaps you’re looking for a copywriter to write a blog for you but you’re not sure about the best structure for it? As a copywriter, I’m very happy to offer my expertise and guide clients Read more
Are you wondering what all the fuss is about AI and copywriting? Well, I certainly was until a few weeks ago when I finally had time to start investigating. What I found literally kept me Read more
This post is intended for authors who are using MS Word to prepare a manuscript, paper, report or other document. It highlights some of the aspects that many people get wrong, in the hope that Read more